With the school year kicking off in Argentina, various banks, digital wallets, and retailers are rolling out promotions aimed at easing the financial pressure on families during this challenging time. The back-to-school season involves not only acquiring school supplies and backpacks but also necessitates spending on clothing, footwear, textbooks, and, in many cases, technology upgrades. Given the tight income situation for many families, every discount counts. Reports indicate that the basic basket of school supplies alone ranges from ARS 60,000 to ARS 80,000 per student in Buenos Aires, excluding clothing, backpacks, or electronic devices.

To offset these costs, financial institutions are offering significant discounts of up to 40% on essential categories, along with interest-free installment plans and cashback offers that, in some cases, have no maximum limit. This makes certain cashback offers more appealing than standard percentage discounts. Retailers in sectors such as bookstores, toy stores, sporting goods retailers, and technology outlets are the main beneficiaries of these promotions, as they cater directly to the needs of families preparing for the new school year.

The timing of these promotions is crucial for families who face the added pressure of rising costs in various sectors. As schools reopen and students return to classes, the economic impact of these discounts and promotions can help alleviate some of the financial burdens that parents experience. With essential expenses during the back-to-school period, the role of these financial incentives becomes vital in supporting families and ensuring that students have the necessary resources to start their academic year effectively.