Stephan Winkelmann, the CEO of Lamborghini, has confirmed the cancellation of the company's electric car project, citing a nearly zero interest from classic car enthusiasts in the potential electric model. Winkelmann criticized electric vehicles as currently unable to deliver the emotional connection that traditional combustion engines provide, emphasizing the importance of the iconic sound associated with Lamborghini cars.

This decision follows a year-long internal analysis that involved discussions with clients, dealers, and key data review. The Lamborghini Lanzador project was announced in 2023 with an ambitious plan to launch the company's first electric model by 2029. However, customer feedback indicated a strong preference for the classic elements of Lamborghini vehicles, which electric alternatives failed to replicate.

While the shift towards electric vehicles is crucial for the automotive industry, Lamborghini's withdrawal highlights the challenges faced by luxury brands in evolving their heritage while appealing to traditionalist customers. The brand now aims to focus on maintaining its distinctive identity and emotional appeal as it navigates the changing landscape of the automotive market.