In Angers, France, the launch of a new Shein retail space in the city center has not generated the anticipated excitement, as only a small group of curious customers showed up for its opening. Despite the cultural controversies associated with the brand, including its sales of sexual dolls, the Shein corner, located on the second floor of the BHV department store, has opened quietly with a focus on women's fashion. The store occupies a space of 300 square meters and is located directly across from the Ralliement square, a prime central location in the city.

The turnout at the opening event was modest, with only around ten eager customers attending at the start of the day. This turnout stands in contrast to the recent opening of a similar installation in Paris, which took place four months earlier. The subdued reaction to this opening may be indicative of varying consumer sentiment towards Shein in different parts of France, as the controversial nature of the brand has not deterred all consumers, but it appears less compelling to Angers shoppers on this occasion.

With this opening, Shein continues to expand its presence in France, following several regional launches. However, this lukewarm reception raises questions about the brand's future in less urbanized areas as it tries to cater to a more diverse clientele. If the Angers location fails to attract a significant customer base, it could signal challenges for Shein in smaller French cities where competition and local shopping habits may differ from larger metropolitan areas.