The article "La sociedad del relleno" delves into the pervasive influence of technology, specifically artificial intelligence and digital filters, on how we perceive ourselves and others in the modern age. The author introduces a scenario where a familiar face transformed by digital enhancement—Laura, a childhood friend—emerges on a smartphone screen, yet she appears almost unrecognizable due to the alterations made to her image. The narrative critiques the superficiality of such transformations, likening them to a digital filler that reshapes reality rather than preserving it, ultimately leading to questions about authenticity and identity in the age of social media.

Furthermore, the piece emphasizes that unlike traditional photography, which aimed to capture moments as they were, today’s technology engages in a form of interpolation—guessing and filling in the gaps rather than restoring the original image. This method is described as a frighteningly similar approach to how fortune tellers predict the future, raising concerns about our reliance on technology to dictate our perceptions and memories. The technology does not enhance reality; it fills it in, sometimes at the cost of truth and individuality.

The implications of this shift are profound, as the author suggests that society is becoming increasingly comfortable with digital alterations that obscure true identity and experiences. This reflects a broader trend where the lines between reality and hyperreality blur, prompting a re-examination of what authenticity means in an age dominated by the curated digital presence. As individuals become aware of this transformation, there may be a growing call for authenticity in a world where everything can be artificially constructed and modified, questioning the true essence of human connections and memories.