Sofía Palazuelo, the Duchess of Huéscar, has unveiled her new high-perfumery brand at the historic Liria Palace, a site tied to the House of Alba. This introduction reflects not only a dedication to preserving the family's artistic heritage but also a creative blend of art and culture, highlighted by the unique design of the product packaging, which features mythical sphinxes that have been part of the palace's decor since the 18th century.

The Liria Palace itself serves as a backdrop to this initiative, with its gardens providing a serene escape from the bustling city of Madrid. The palace, filled with artistic and historical significance, houses ten sphinxes—symbols of creativity and mystery—watching over the newly launched fragrances. This initiative marks a significant cultural endeavor for the House of Alba, showcasing their commitment to merging tradition with modern luxury while also reinforcing Spain's cultural brand.

Palazuelo emphasizes the importance of creativity and art in her brand, contending that while fashion and art intersect, they should not be conflated. This sentiment resonates with ongoing discussions in the art and fashion worlds, as Palazuelo aims to carve a unique identity within the luxury fragrance market. Overall, this opening represents a broader engagement with heritage and innovation, highlighting the significance of personal and collective legacy in contemporary society.