Mi Comisariato, part of Corporación El Rosado, has introduced the 'Behind' campaign to raise awareness about food safety and traceability among consumers. The campaign, which debuted on February 24th in Samborondón, focuses on various food products such as lettuce, tomatoes, cucumbers, strawberries, nuts, bread, and meats. By showcasing the people and processes involved in the food supply chain, Mi Comisariato aims to build consumer trust and knowledge about where their food comes from.

The 'Behind' initiative employs a variety of mediums, including audiovisual content, informative spaces, and educational material. These resources are designed to visually and interactively explain the food supply chain, from the origin of the products to their final sale in stores. This transparency is crucial for consumers who want to know more about the safety and quality standards of the food they purchase.

Ultimately, this campaign is part of a broader effort to ensure that consumers are informed about the products they buy, fostering a safer food environment. By addressing food traceability and highlighting the standards and conditions of processing, Mi Comisariato not only enhances its brand image but also contributes to the overall improvement of food security in Ecuador.