Brazilian exports of orange juice to the European Union saw a significant increase in January 2026, coinciding with the conclusion of the orange harvest season.
In January 2026, Brazilian exports of orange juice to the European Union reflected a positive trend, after a season characterized by lower shipment volumes than the previous year. The boost in exports can be attributed to a recovery in demand from the EU, which remains Brazil's primary market for this commodity. The increased exports during the month amounted to 50,3 thousand tons, marking a 55% rise compared to January 2025 and setting a record for the current season.
The analysis provided by the Cepea/Esalq at the 'Luiz de Queiroz' College of Agriculture highlights the changing dynamics in the market, notably the decline in the price of oranges paid to the industry earlier in November. This shift in pricing may have made Brazilian juice more competitive in the European market, encouraging higher import volumes. The strong demand from the EU is crucial for sustaining Brazil's position as a leading exporter of orange juice on a global scale.
As Brazil navigates its agricultural exports, such trends not only impact the economy directly but also signify broader agricultural strategies and trade relations. A consistent increase in orange juice exports will not only support local farmers and industries but will also reinforce Brazil's agricultural export reputation amidst fluctuating global market conditions.
