Feb 25 • 11:48 UTC 🇩🇪 Germany FAZ

Dangers of Social Media: 'What is emotional gets clicked more often'

Darmstadt computer scientist Christian Reuter discusses how social media manipulates users and shares his views on youth bans.

In an interview, Darmstadt-based computer scientist Christian Reuter explores the manipulative nature of social media platforms, highlighting how they capitalize on emotional content to drive user engagement. He explains that algorithms are designed to present users with content that resonates on an emotional level, ensuring users return by offering videos or posts similar to ones they have previously engaged with, such as cat videos. This phenomenon raises important questions about the broader implications of such manipulative strategies in both beneficial and harmful contexts.

Reuter argues that while light-hearted content like cat videos can provide amusement, the same mechanisms that promote harmless content are also employed to spread hate speech and misinformation. He warns that the emotional engagement elicited by provocative content can lead to serious negative consequences, including increased polarization and societal unrest. Moreover, he emphasizes the role of artificial intelligence in amplifying this effect through personalized recommendations, which keeps users trapped in echo chambers.

Lastly, Reuter touches on the controversial topic of imposing bans on social media access for adolescents. He acknowledges that while such measures may seem extreme, there are compelling arguments for protecting young users from the exploitative tactics of social media. His insights prompt a critical examination of current policies and the responsibilities of tech companies when it comes to maintaining user well-being and trust in the digital space.

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