Feb 25 • 11:00 UTC 🇧🇷 Brazil Folha (PT)

'Accelerated Heart' Rejected in Rio Due to Sertanejo and Triggers Alarm at Globo

The current novela 'Coração Acelerado' is facing low acceptance in Rio de Janeiro, leading Globo to reassess its programming strategies.

The novela 'Coração Acelerado', which airs at 7 PM on Globo, is under scrutiny due to its poor reception in Rio de Janeiro. Despite being produced by talented screenwriters Izabel de Oliveira and Maria Helena Nascimento, the show is struggling to captivate its intended audience. Viewership data shows that compared to previous productions, the ratings in the capital of Rio are significantly lower, raising concerns amongst the network executives.

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