Psychologist Martin Loučka, who focuses on palliative care, proposes that holding an ice cream party before death is not a morbid idea, but a way to celebrate life while preparing for the end. He emphasizes the importance of addressing the topic of death openly, without euphemisms, and encourages individuals to confront their own mortality without delay. Loučka argues that delaying these discussions can lead to missed opportunities for meaningful conversations with loved ones.

In his conversation with Denník N, Loučka provides insights into various aspects of death, including effective communication about dying and the importance of honesty, especially with children. He shares methods that have personally helped him understand the dying process, asserting that asking the right questions can lead to a healthier relationship with the concept of death. Loučka also criticizes the use of euphemisms surrounding death, believing they can hinder genuine understanding and acceptance of dying.

Loučka's approach calls for a cultural shift in how society perceives and discusses death. The idea of an ice cream party before dying exemplifies this shift, as it transforms a typically somber topic into a celebration of life. By engaging in such practices, individuals can foster deeper connections with each other and facilitate more meaningful dialogues about life and death, ultimately preparing for the inevitable in healthier ways.