Welo, a 26-year-old rapper from Lecce, has been chosen to perform the official jingle for the 2026 Sanremo Festival after impressing the artistic director, Carlo Conti, during the previous edition.
Welo, whose real name is Manuel Mariano, is making waves as the official voice of the Sanremo Festival 2026 theme song. At just 26 years old and hailing from Lecce, Welo caught the attention of Carlo Conti, Sanremo's artistic director, during the festival's last edition, leading to his selection for the jingle. Welo's rise in the music scene began in 2017, when he joined the Lecce-based collective 23.7, drawing inspiration from American emo-rap, before embarking on a solo career in 2022.
His journey to fame includes releasing his single 'Pass', but it was the July 2023 hit 'Malessere' that significantly boosted his recognition. Following this success, Welo released his first EP, 'WELO WE 23 OK', in April 2024, featuring collaborations with other artists like Enzo Dong and Mikush. His work showcases a blend of influences from the emo-rap genre, and he continues to gain a following thanks to his impactful lyrics and modern sound.
The Sanremo Festival is a prestigious Italian music competition, and Welo's participation with his entry 'Emigrato' highlights his growing prominence in the Italian music industry. His song reflects themes of migration and identity, resonating with many listeners. As a new voice in the Sanremo landscape, Welo's contribution signifies the evolving trends in the festival and the music scene at large in Italy.
