The bathroom has undergone a fundamental transformation, shifting from being merely a functional area to becoming a pivotal space of wellness within modern homes and apartments. This change has been significantly accelerated by the post-pandemic era, where the idea of having a 'home spa' has emerged as a crucial need for individuals seeking improved quality of life, physical recovery, and a means of relaxation without stepping outside their homes.

According to Horacio Scholtus, CEO of Granitha, the residential space has evolved beyond just being a place for rest; it has now become an integral part of overall well-being, work, and enjoyment. The rise of the 'home spa' concept has shifted from being an aspirational luxury to a core requirement in many residential projects, encompassing both family homes and premium developments. The growing demand highlights a significant societal shift towards emphasizing personal wellness and quality living spaces.

During the pandemic, there was a notable surge in the market for home spa products, as individuals began investing more in their quality of life and indoor entertainment options. This trend reflects a broader cultural change where personal well-being is now prioritized, leading to increased interest in home enhancements that promote relaxation and rejuvenation, ultimately reshaping the way people interact with their living environments.