The Finnish Olympic Committee is actively seeking a new clothing supplier for Finnish athletes as the current contract with Luhta, which has been responsible for designing and manufacturing Olympic gear, is set to end this year. Timo Ronkainen, the CEO of Suomen Olympiakomitea Markkinointi Oy, mentioned that discussions are ongoing and they expect to announce the new clothing partner in the spring. There is curiosity about potential partnerships and the possibility of selecting multiple different suppliers, similar to how the United States handles its athletes' clothing by distributing roles among various brands.