During a recent Championship match at Swansea.com Stadium between Swansea City and Preston North End, manager Paul Heckingbottom humorously noted that the tunnel smelled of weed due to the presence of guest investor Snoop Dogg. This marked Snoop Dogg's first visit to the stadium after he invested in Swansea City last summer, which contributed to a record attendance for the match, ending in a 1-1 draw.

Snoop Dogg, whose real name is Calvin Cordozar Broadus Jr., drew significant attention and enthusiasm from fans as he was introduced before the match kicked off. Despite the vibrant atmosphere Snoop created, Heckingbottom downplayed concerns over his influence on the match, emphasizing that it was a competitive game that resulted in Preston's lead being equalized late on. Preston scored first with a goal from Daniel Jebbison, but couldn't secure the victory.

The convergence of sports and pop culture highlights the growing trend of celebrity involvement in professional sports teams, especially in the UK. Snoop Dogg's investment is likely to draw even more attention to Swansea City, potentially boosting their profile and fan engagement. While Heckingbottom's remarks were in jest, they reflect the unique interplay between sports and entertainment, showcasing how celebrity presence can bring both excitement and scrutiny to sporting events.