The reality show 'Special Forces' has been a topic of discussion during its previous seasons, and the fifth season, which premiered on Tuesday (February 24), is no exception. Viewer reactions have surged, particularly regarding contestant Joona Puhakka, a 27-year-old media personality. As part of a challenge, trainers made derogatory comments about Puhakka's body, using a term that compared him unfavorably to a cotton swab (pumpulipuikko). These remarks drew immediate backlash on social media platforms, particularly on Jodel, where many users expressed their disapproval of the trainers’ comments.

Criticism was directed not only at the trainers but also at the program's direction, with many questioning why personal attacks based on appearance were becoming a part of the reality show format. Viewers expressed discomfort, noting that such comments can be damaging and insensitive, especially in a competitive environment. Posts on platforms like vauva.fi also echoed the sentiments of those who felt that this type of body shaming has no place in entertainment.

The incident raises important questions about the portrayal of physical appearance in reality television. With the reality genre often blurring the lines between entertainment and emotional impact on participants, the reactions suggest a growing concern among viewers about mental health and self-image, highlighting the need for sensitivity and respect in the representation of contestants on such programs.