Yle's Reform Caused Outrage - Here's What Happened to Listener Numbers
Yle's recent changes to its radio programming sparked significant listener outrage, but listener numbers displayed little fluctuation over time.
Yle, Finland's national public broadcasting company, underwent a major restructuring of its radio programming in the fall, which has led to considerable backlash from some listeners. The popular morning program 'Ykkösaamu' was moved from Yle Radio 1 to Yle Radio Suomi, while a new morning show was launched on Yle Radio 1. Listeners have expressed dissatisfaction on social media, particularly on Yle Radio 1's Facebook page, with many voicing concerns that the station's tone has shifted to resemble that of Radio Suomi.
Despite the criticism surrounding the programming changes, the actual impact on listener statistics has been minimal. According to data from Finnpanel, Yle Radio 1 recorded an average of 504,000 listeners weekly during the period from early October to the end of December last year, while Yle Radio Suomi had approximately 1.1 million listeners in the same timeframe. In 2024, the average weekly audience for Yle Radio 1 increased to 515,000, maintaining a steady listenership close to that of the previous year.
The presenters of the newly established morning program on Yle Radio 1 have been highlighted as part of the station's effort to retain and attract listeners, highlighting the ongoing challenges faced by the broadcaster in balancing audience preferences and maintaining its unique identity. The mixed responses to these changes reflect broader trends in radio broadcasting, where traditional formats struggle to adapt to shifting listener expectations and tastes.