The article discusses the current state of the Greek market in relation to a specific regulation regarding price promotions. This regulation, which has been in place since the emergency measures taken during the inflation period from 2021 to 2022, prohibits companies from advertising discounts on products for three months after a price increase. This regulation is set to expire in June 2026, but due to the political context of this election year and the results of various polls, there is a strong likelihood of it being extended by an additional four to six months.

The article emphasizes the implications of this regulation on consumer behavior and business practices, especially with Easter approaching, a time when promotions and discounts are especially relevant. The current situation leaves the market uncertain, as businesses are restricted in their ability to communicate potential discounts, which could influence consumers' shopping habits during the holiday season.

Furthermore, the article highlights an important distinction: private label products are exempt from this regulation. These private label items have also seen price increases due to the actions of supermarket chains and producers. The impact of these dynamics on consumer choices and the overall market sentiment towards inflation continues to evolve, indicating a complex environment for both shoppers and retailers.