Kim Jong-cheol, chairman of the Broadcasting Media Communications Committee, stated his intention to exercise administrative guidance to facilitate the resale negotiations of broadcasting rights for the FIFA North and Central America World Cup scheduled for June. During a committee meeting, he responded to inquiries regarding the accessibility of the event, emphasizing the need for universal viewing rights, particularly for the elderly and those who rely on terrestrial broadcasts after the controversy surrounding exclusive broadcasting rights for the recent Winter Olympics.

Chairman Kim acknowledged that a small percentage of households, around 3.6%, rely solely on terrestrial broadcasting, limiting their access to significant sporting events like the Winter Olympics that were available only on paid channels. He committed to working on legislative amendments to address such access issues during the World Cup and other important sporting events to ensure that all citizens, regardless of their broadcasting platform, have the opportunity to watch.

Looking ahead to the North and Central America World Cup, he reassured the public that he would prevent another situation like that of the Winter Olympics, where the rights were held exclusively by JTBC without resale options to other broadcasters. The Chairman outlined his plans to continue administrative efforts and meetings between broadcasting representatives to avoid any detrimental outcomes and to ensure public access to the World Cup broadcasts without monopolization.