Paris Saint-Germain (PSG) is actively pursuing an international growth strategy aimed at attracting fans both in France and around the world due to limitations on stadium capacity and reduced TV rights. The club has appointed Richard Heaselgrave as the new revenue director, who is tasked with expanding the fan base and finding new revenue streams, crucial for the club's financial autonomy from its Qatari owners. This move comes as PSG aims to maintain its position as a top European football club amidst fierce competition.

Heaselgrave's background in sports management with organizations such as World Rugby, the Australian Open, and the NBA positions him well to spearhead these initiatives. His primary objective is to grow the business of PSG independently of its on-field performance. This strategic shift indicates a recognition that financial viability is essential for long-term success, especially in an era where clubs across Europe are vying for dominance both on and off the pitch.

By focusing on fan engagement and revenue generation, PSG plans to increase its competitiveness and sustainability in global football. The club is embracing an international approach, aiming to reach fans outside of France as part of its broader strategy to ensure financial health and success in European competitions. This pivot demonstrates how modern football clubs recognize the necessity of diversifying their revenue streams and building a global brand to thrive in a challenging financial landscape.