In a bid to maintain its influence in the political landscape amid internal struggles against Axel Kicillof, the Kirchnerist faction is launching a new television program called '1111' on Argentina12, owned by union leader Víctor Santa María. This program aims to reintroduce a popular format reminiscent of '678', which was a cornerstone of the cultural battle championed by former president Cristina Kirchner. The initiative reflects the Kirchnerists' strategy to leverage media platforms as a means of promoting their agenda in the absence of access to public television.

The '1111' program is significant not only for its nostalgic approach but also for featuring former panelists from '678' and employing humorous segments that critique rival political parties. This creative direction indicates the faction's intent to unify its base during a time of fragmentation within the party, as conflicts with Kicillof have intensified. The show’s title references the house number where Cristina Kirchner is currently under house arrest, adding a layer of personal branding and emphasizing the political narrative surrounding her legal challenges and continued prominence.

The Kirchnerist movement's reliance on television as a tool for political engagement underscores the importance of media in Argentine politics, especially during periods of crisis. By choosing to align with Santa María’s channel, kirchnerism is not only responding to its immediate challenges but also positioning itself within the broader media landscape as it attempts to reconnect with its supporters and reassert its influence in the ongoing political discourse.