The article features Kaarzyna Batko-Tołć, raising concerns about the integrity of journalism in the context of environmental and factual claims. It highlights the growing awareness among consumers and media about the deceptive practices of greenwashing, where companies promote false or misleading claims regarding their environmental practices. Furthermore, Batko-Tołć questions whether there will be accountability for these actions and what implications they have for public trust in news media. Ultimately, the commentary suggests a need for stricter regulations and transparency in both corporate communication and journalism.