The title of the article refers to a disturbing story from 1905 by English writer Gilbert Keith Chesterton, describing a club that promotes imaginary events framed as reality for those involved. The author draws a parallel to the expansion of higher education in Brazil, which has grown significantly over the past decades, perhaps without a coherent connection to real-world needs but with tangible impacts on society. The reflection raises the question of whether the growth in higher education can be seen as a collective phenomenon of disjointed factors leading to real consequences.

In nearly three decades, enrollment in higher education in Brazil has surged from 1.9 million in 1997 to 10.2 million in 2024, with 80% of these in private institutions and more than half in distance learning programs. This dramatic expansion has increased the percentage of Brazilians with higher education degrees from just 3% in 1992 to 24% in 2024, demonstrating a significant societal transformation. However, this rapid growth raises questions about the quality and relevance of the education provided, and how it aligns with job market needs and economic conditions.

The piece invites a critical evaluation of how this educational boom is reshaping Brazil, focusing on the implications for the labor force and overall development. It challenges readers to consider whether the unprecedented rise in graduates correlates with improved social conditions or merely reflects an 'imaginary business' that alters perceptions without substantive progress. The complexities inherent in this discussion suggest the need for further exploration of the impact of higher education on Brazilian society and the economy.