Gracyanne Barbosa, a well-known digital influencer and former participant of Big Brother Brasil, has announced her entry into politics as a pre-candidate for federal deputy representing Rio de Janeiro in the upcoming elections. She officially joined the Republican Party, which aligns with the Universal Church of the Kingdom of God, marking a significant shift from her career in social media and fitness to the political arena. Her substantial following of over 12.9 million on Instagram showcases her influence and likely appeal to younger voters.

Her decision to run comes amidst a trend where political parties are increasingly seeking candidates with a strong social media presence to engage younger demographics and improve their visibility in elections. The Republican Party, led by Deputy Marcos Pereira, who is also an evangelical bishop, has previously welcomed candidates with diverse backgrounds, including Rio's ex-mayor Marcelo Crivella and Senator Damares Alves. This aligns with a broader strategic move by parties to tap into the celebrity influence for garnering votes.

As Brazil approaches its elections in October, Barbosa's candidacy could shift the dynamics of political campaigning, especially in Rio, where social media presence can significantly impact voter engagement. Her popularity among the public may allow her to leverage her platform to address key issues, potentially representing a new wave of candidates who bridge the gap between entertainment and politics. This development will be crucial in monitoring how traditional political landscapes evolve as influencer culture becomes more entrenched in public life.