The coverage of the Winter Olympics by Globo in Brazil yielded a remarkable audience of 85.4 million viewers, showcasing the network's ability to attract significant viewership, even for events that traditionally do not hold the same level of appeal as the Summer Olympics. The games were held from February 6 to February 22 and were spread across multiple broadcasting platforms including open TV, SporTV, and GE TV.

Despite the Winter Olympics not being as popular as their summer counterpart, Globo's extensive broadcasting network and strategic efforts in promoting the event contributed to this sizable viewership. The broadcasting included not only traditional TV but also streaming options, which expanded accessibility for viewers and likely played a role in the high audience numbers.

The successful reach of the Winter Olympics highlights the importance of winter sports in the Brazilian media landscape, indicating a growing interest that could pave the way for increased investment in winter sports broadcasting and events. It also demonstrates Globo's dominance in the Brazilian television market and its capacity to engage viewers across multiple platforms during international sporting events.