In an effort to modernize its operations and reduce environmental impact, the Teatro Colón in Argentina has announced that it will begin charging for printed program booklets during its 2026 season. The iconic venue plans to implement a new system where patrons can also access digital versions of the programs for free via QR codes. This move is part of a broader initiative dubbed Colón Verde, which aims to decrease paper consumption while ensuring that essential program information is still accessible to audiences.

The Teatro Colón has a long-standing tradition of providing program booklets at its opera, ballet, and concert performances. Although the printed programs will still be available for those who prefer a physical copy, the venue's shift to a digital format showcases a growing trend among theaters worldwide to adapt in response to environmental concerns and changing audience preferences. The introduction of digital access is expected to enhance the audience experience by allowing patrons to easily access the program information on their mobile devices.

By integrating QR codes with program access, the Teatro Colón not only modernizes its offerings but also caters to a tech-savvy audience that increasingly prefers digital solutions. This innovative approach could set a precedent for other cultural institutions in Argentina and beyond, potentially influencing how theater programs are distributed in the future and reflecting a shift towards sustainability in the arts.