The article discusses the recent decision by the SM-liiga, Finland's top ice hockey league, which continued to hold games even during the Olympic events. This move has sparked significant backlash, especially given that Kiekko-Espoo played five matches on the same day as Finland's Olympic games, raising concerns about fan engagement and the overall marketing of the sport. Critics, including Kiekko-Espoo player Santeri Virtanen, expressed disappointment, arguing that it was a poor decision by league officials.

Santeri Virtanen highlighted the absurdity of the situation, noting that while he would have preferred to watch the Olympic games, the overlap led to sparse attendance at Kiekko-Espoo's matches. He characterized the league's decision as incredibly weak and suggests it may have harmed visibility and support for local hockey during an internationally celebrated event. This viewpoint resonates with a broader audience of sports fans who expect their national league to respect and align with national pride connected to the Olympics.

The implications of this story suggest a potential disconnect between league management and fan expectations, particularly during significant international sporting events. The mixed scheduling not only diluted attendance but could also impact sponsorship deals and long-term league growth in the competitive European hockey market. It raises questions about prioritization and the strategic planning of sports events that coincide with globally recognized tournaments like the Olympics.