Joe Sugg and Dianne Buswell responded to rumors that Buswell had given birth by confirming that she is still pregnant. This announcement came after an AI-generated image falsely claimed to depict them with their newborn. Sugg expressed concern over the proliferation of AI images on social media, noting that friends and family had messaged him with congratulations based on this misleading content.

In his comments, Sugg humorously pointed out the absurdity of the situation, emphasizing that the image was not authentic and that it did not accurately represent him or Buswell. He showcased a lighthearted approach to dealing with the misinformation, joking about the quality of the AI-generated image while clarifying that they had not yet welcomed their child into the world. Sugg’s reaction underscores the challenges public figures face in the age of digital misinformation.

Dianne Buswell later appeared on screen to confirm her pregnancy status, which added to the light-heartedness of the situation. The incident highlights the broader implications of AI in media and how easily false narratives can spread, especially among a generation increasingly engaged with digital communications and social networks. Sugg and Buswell's response serves as a reminder of the importance of distinguishing between reality and AI-generated content.