The piece details a visit to the newly formed Bookstore Village in Gochang, Jeollabuk-do, which features six independent bookstores that have come together. The author, Kim Tak-hwan, describes the unique atmosphere created by the diverse styles and themes of the bookstores, such as a philosophy bookstore and an eco-friendly bookstore. Initially excited yet apprehensive, he reflects on the motivations of the individuals who established the village and the challenges they face in a time when the readership is declining.

As the author reminisces about memorable bookstores in his life, he ponders about the importance of creating a community space that encourages reading, particularly in rural areas where the population may be less inclined to visit bookstores. He expresses concerns that simply having bookstores doesn't guarantee a thriving community; a true 'book village' must offer more engaging features and cultural experiences to attract visitors.

The commentary touches on the historical journey undertaken by a Buddhist monk from the Unified Silla period, drawing a parallel between the monk's travels and the modern undertaking of establishing a vibrant literary community. Through his reflections, Kim emphasizes the need for innovation and dedication in fostering a reading culture, especially in rural settings, while remaining critical of the naive assumption that a cluster of bookstores alone can nurture a bookstore village.