Didi, known as João Araújo, was a barber and close friend of the legendary Brazilian footballer Pelé, and was responsible for the iconic hairstyle that became synonymous with the sports superstar. He died at the age of 87 due to complications from intestinal surgeries. Despite being hospitalized earlier in the month, Didi's health deteriorated rapidly, leading to his passing from cardiac arrest. His daughter mentioned that Didi was deeply affected by Pelé's recent death, demonstrating the close relationship they shared over the decades.

Didi had been Pelé's barber for over 60 years and was one of the first to recognize the young talent before he became a worldwide sensation. Their friendship spanned much of Pelé’s career, and Didi's flair for hairstyling became a notable feature of the footballer, contributing to Pelé's unique public persona. This personal loss resonates widely, especially among those who celebrated Pelé's life and legacy earlier this month with his passing.

The impact of Didi's death on the local community, particularly in Santos where both he and Pelé had significant associations, highlights the intertwining of personal stories with sports culture in Brazil. As the barber leaves behind a family and a profound legacy of friendship and style, his story adds to the vibrant tapestry of Brazil’s rich history in football and the memories of its greatest figures, further solidifying Pelé's influence even after his passing.