Brazilian singer Anitta has entered into an agreement with the talent agency WME (Women’s Music Event), aiming to extend her brand's reach on a global scale. The partnership, which will focus on initiatives in fashion, beauty, and business collaborations, highlights Anitta's growing impact in the creative economy. As part of this process, Brad Slater, a partner at WME, is set to lead the strategic development of her projects.

At 32, Anitta has already established herself as a prominent figure in the music industry, and this new collaboration represents a significant step towards elevating her brand internationally. The agreement with WME is expected to help her not only in music but also in various ventures across fashion and beauty, allowing her to leverage her influence in these lucrative markets. The move comes at a time when global collaborations in the entertainment sector are becoming increasingly popular.

This expansion into new domains is indicative of Anitta's ambition to diversify her portfolio and establish her presence beyond Brazilian borders. With WME's extensive network and resources, this partnership could potentially open doors to new opportunities, enhance brand visibility, and set the stage for future international projects. Anitta’s decision to align with a globally recognized agency underscores her commitment to advancing her career and expanding her influence within the entertainment landscape.