The Sanremo Festival has officially begun, marking the launch of this year's FantaSanremo, a fantasy game that allows fans to create teams based on the competing artists. With a record of four million teams and over 600,000 leagues created, the excitement among fans is palpable, showcasing the game’s growing popularity. The first performances feature artists like Ditonellapiaga, Dargen D'Amico, and Elettra Lamborghini, each vying for the audience's attention and points in this creative competition.

As part of the game, organizers have introduced a set of daily bonuses and penalties that add an extra layer of strategy to the competition. For example, participants can earn 10 points for various fashion choices, such as wearing bright outfits or specific accessories, while losing points for not performing traditional actions like descending the iconic staircase before their act. This focus on appearance and performance details not only enhances engagement among fans but also mirrors the showmanship expected at the prestigious festival.

With millions of users eagerly tracking their selected artists and the associated bonuses live, FantaSanremo is becoming a key element of the Sanremo experience. The interaction between viewers and the performances creates a dynamic atmosphere, transforming a traditional music festival into a lively participatory event where every performance detail can influence the outcome of the game. The implications of this game extend beyond mere entertainment; it reflects the evolving nature of audience engagement in cultural events, especially through digital platforms.