The article highlights the pervasive use of the word "should" and its detrimental effects on individuals by fostering unrealistic expectations and pressures to achieve multiple goals. Merit Raju, a lifestyle designer and entrepreneur, argues in her book "A New Level of Life" that although setting goals is important, overwhelming oneself with too many objectives can actually hinder personal growth.

Raju emphasizes that instead of succumbing to the incessant push of societal expectations—often encapsulated in the phrase "you should do this"—individuals should focus on pursuing what genuinely holds meaning for them. The article critiques the culture of goal-setting that is often seen as essential for success, noting that it can lead to burnout and dissatisfaction when the pressure to perform overshadows personal well-being.

Moreover, the author points out that both "must" and its softer equivalent "should" can lead to unnecessary guilt and stress, suggesting that a more mindful approach towards personal aspirations may lead to a more fulfilling life. This perspective encourages individuals to take a step back and assess which goals truly resonate with their values, rather than blindly following societal norms.