Last Monday night, a new edition of Gran Hermano, titled Golden Generation, premiered on Telefe, hosted by Santiago del Moro. As the second wave of contestants is set to be introduced, the initial participants have already created significant buzz on social media. Notably, among the first entrants was Andrea del Boca, one of the country’s most renowned actresses, alongside former contestants Ema Di Gioia and Eduardo Carrera, and Manu Ibero, known for his past relationship with Zoe Bogach, a participant from the 2023 edition.

In addition to the presence of celebrities, influencers, TikTok figures, and footballers, the attention also turned towards the dramatically revamped decoration and structure of the Gran Hermano house. As with each season, this year's edition introduces various changes, with a notable highlight being the addition of two swimming pools: one outdoors and another heated and enclosed. This year's design choices have evoked a range of reactions online, with many viewers humorously mocking the aesthetic and functional decisions made for the living space where contestants will cohabitate.

The social media response illustrates the intense engagement and interest the reality show garners among viewers, reflecting broader cultural dynamics in Argentina related to celebrity and reality television. The mix of famous figures and the intricate designs of the house sets the stage for what promises to be a captivating season, inviting speculation on how these elements will influence the interaction among contestants, as well as viewer perceptions and reactions throughout the competition.