Iltalehti has launched a quiz that challenges participants to test their knowledge of the UMK artists competing this year, leading up to the final event where Finland will select its representative for the Eurovision Song Contest. The article builds excitement for the upcoming competition by focusing on the artists and encouraging readers to engage with the music scene. This year’s Uuden Musiikin Kilpailu (UMK) is significant as it plays a crucial role in determining Finland's representation at one of the continent's most prominent music festivals.

As the competition nears, the article invites readers to familiarize themselves with the participating artists, including trivia about their backgrounds, which enhances audience connection to the contest. It is also a celebration of local Finnish talent, showcasing how personal and cultural narratives are intertwined with international music platforms. By promoting quizzes and engagement, Iltalehti underscores the public's interest in music competitions and the ties between popular culture and national pride.

The UMK contest is particularly important for Finnish artists, as it is not only a stepping stone for exposure but also an opportunity to represent Finland on a grand stage like the Eurovision. Thus, Iltalehti's quiz serves both as entertainment and as a way to deepen understanding of the artists' stories and songs, which may resonate with the audience during the Eurovision event itself.