The Sanremo Festival is renowned for the beauty of its flowers, with significant costs associated with the floral decorations used throughout the event.
The Sanremo Festival, known globally for its music, is equally famous for the stunning floral arrangements that adorn the event. Located in the 'City of Flowers', Sanremo boasts a distinguished history of floral cultivation, particularly carnations and roses. This year's event continues that tradition, showcasing a significant investment in floral decorations which are essential to the festival's atmosphere and aesthetic appeal.
The official florist for the festival, Franco Barbagelata, has been in charge of the floral arrangements for over a decade, overseeing approximately 40,000 cut flowers to meet the demands of each of the five festival nights. Barbagelata reveals insights into the floral choices and responsibilities, ensuring that every arrangement is meticulously curated for both the stage and surrounding areas.
Interestingly, there is a color that artists strive to avoid in floral arrangements, which adds an intriguing layer to the planning process. The specifics of this 'forbidden' color and its significance highlight the rituals and preferences that artists adhere to during the festival, ensuring that their performances not only capture the audience’s attention through music but also through a visually harmonious presentation.
