The article discusses the prevalence of cyber fraud and how it affects not only the naive but also those who consider themselves savvy users. According to Ivar Tennokese, a digital security product manager at Elisa, many experienced users make mistakes due to a phenomenon known as digital fatigue. This suggests that prolonged exposure to digital environments can lead to lapses in concentration or judgment, making individuals more susceptible to scams.

Tennokese highlights that fraudsters are evolving their tactics to become more sophisticated, which compounds the issue. As deception techniques become more convincing, even those who are aware of the risks can find themselves ensnared. This evolution in scam tactics includes tailored phishing messages and realistic impersonation strategies that exploit digital fatigue.

The findings indicate a significant need for increased awareness and education about digital security, particularly the influence of psychological factors like digital fatigue. As users continue to engage with technology constantly, it is crucial to develop strategies to combat these scams and protect individuals from becoming victims, regardless of their prior knowledge or experience.