A survey of 2,000 individuals in the UK, commissioned by Premierline, has revealed a surprising preference among Brits for managing fictional pubs from beloved soap operas. The iconic Queen Vic from EastEnders emerged as the top choice, with 10% of respondents expressing a desire to manage it, closely followed by the Woolpack from Emmerdale at 9%, and the Rovers Return from Coronation Street at 8%. This interest in soap opera businesses underscores the cultural significance these shows hold in British entertainment.

Interestingly, despite the often dramatic and tumultuous events that unfold within these soap operas, which include murders, affairs, and disasters, the allure of these fictional pubs remains strong. The majority of respondents viewed these establishments as desirable enterprises, highlighting their iconic status and the fondness viewers have for the characters and narratives linked to them. The survey also noted that the fictional Wonka Industries, associated with the classic story of Charlie and the Chocolate Factory, received the highest percentage of interest at 18%, suggesting that the public's imagination extends beyond the small screen.

This survey reflects not only the popularity of these television programs but also a desire for connection to the community and culture depicted in them. Owning a pub from a soap opera signifies recognition of the role these establishments play in narrative continuity and character development within the stories, as well as their symbolic representation of social interaction in British life. This fascination may also imply a wish for escapism into a world where drama is scripted and outcomes can be controlled, contrasting with the unpredictability of real life.