Maim, a consulting firm for institutional relations and media, has enhanced its position in strategic communication and market research by signing an agreement with Only Numbers. The deal involves an investment in the capital of Only Numbers, the owner of the Euromedia Research brand, which is a significant player in the Italian polling, market research, and demographic analysis landscape. Alessandra Ghisleri, the founder of Only Numbers, will take on the role of president and CEO of the company, with Fabio Perugia and Daniel Funaro from Maim joining the board.

This strategic investment highlights Maim's intentions to become an integrated operator in the fields of communication, institutional relations, and data analysis. Ghisleri and her team of researchers are seen as valuable assets that will contribute to Maim's growth, reflecting the firm's ambition to broaden its service offerings amid a competitive market. The collaboration intends to leverage their expertise to improve data-driven decision-making processes for clients.

As Maim continues to expand its footprint in market research, this move signals a trend of consulting firms seeking comprehensive solutions that include strong analytical capabilities. The partnership with Only Numbers is expected to enhance Maim's ability to provide deeper insights and analytics to its clients, ultimately positioning it as a significant player in the evolving landscape of strategic communication and research in Italy.