Feb 24 • 13:10 UTC 🇮🇹 Italy La Repubblica

Sayf's Jewelry at Sanremo 2026: The Risk of Controversy Like Tony Effe's Last Year

The Sanremo 2026 Festival is stirring controversy over the expensive jewelry worn by Sayf on the green carpet, reminiscent of a similar incident involving Tony Effe at Sanremo 2025.

As the Sanremo 2026 Festival approaches, the spotlight is already on the extravagant jewelry choices by singer Sayf, raising eyebrows and sparking debates even before the festival officially begins. The jewelry includes a stunning yellow gold and diamond necklace, earrings, and bracelet from Pharrell Williams' Tiffany Titan collection, instantly drawing comparisons to the controversies generated by Tony Effe's jewelry at last year's festival. Given the glitz and glamour associated with such high-profile events, fashion choices often become a focal point for discussions around wealth and taste.

The pieces worn by Sayf carry a hefty price tag, amounting to a total of approximately 71,500 euros. The necklace alone is valued at nearly 50,000 euros, while the bracelet and earrings are priced at 17,000 euros and 4,500 euros, respectively. However, questions arise about whether these luxurious accessories were purchased or simply loaned for the occasion, reflecting a broader trend in the entertainment industry where stars often borrow designer items for high-visibility events. Such discussions contribute to the ongoing dialogue about celebrity culture and the influence of wealth on public perception.

The potential for controversy with Sayf's jewelry echoes the backlash faced by Tony Effe during the previous year's Sanremo Festival, where his choice of jewelry sparked significant public discourse. As fans and critics alike prepare for the upcoming festival, it remains to be seen whether Sayf’s choices will ignite similar discussions about value, style, and the implications of flaunting wealth in a public setting. Overall, this situation underscores how fashion at cultural events reflects not only individual stylistic choices but also societal attitudes towards affluence and celebrity.

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