Ludlow, a historic market town in England, has been praised as the 'loveliest town in England' by poet John Betjeman and has received accolades as a culinary destination. Recently, it garnered five stars for food quality from a Which? Travel survey, affirming its status as the 'food and drink capital of the Marches.' The town's picturesque charm is defined by over 500 listed buildings and a striking skyline featuring a Norman castle.

Visitors to Ludlow are greeted by winding cobbled lanes that lead to a variety of artisanal food offerings, including delicatessens, bakeries, and pubs. The hospitality sector thrives due to a commitment to using locally-sourced ingredients, creating a vibrant food scene appreciated by both locals and tourists. The recent survey conducted with more than 9,000 participants highlights Ludlow's reputation and the ongoing emphasis on high-quality culinary experiences available in the area.

With its blend of historic architecture and a flourishing food culture, Ludlow not only captures the hearts of its visitors but also emphasizes the importance of local sourcing in its eateries. As it continues to attract attention for its food and drink, Ludlow stands as a testament to the potential of small towns to become renowned culinary hotspots, contributing significantly to the local economy and tourism.