Feb 24 • 10:57 UTC 🇬🇧 UK Mirror

Holly Willoughby's plan to rival This Morning with brand new show

Holly Willoughby is preparing to launch a YouTube channel with a show that aims to compete with her former program, This Morning.

Holly Willoughby, the former presenter of ITV's This Morning, is reportedly planning to launch her own YouTube channel that will feature a program similar to her previous show, marking her return to the television landscape after a year away. After leaving the ITV Daytime show in 2023, where she co-hosted alongside Phillip Schofield for over a decade, Willoughby is making a strategic move to capitalize on the growing trend of online content consumption.

A source has indicated that this move could be transformative not only for Willoughby but also for the broadcasting industry at large. The new show is seen as a direct challenge to This Morning and ITV, especially given the shifting preferences of advertisers who are increasingly favoring digital platforms over traditional television. The expectation is that Willoughby's new endeavor could attract significant viewership, given her established fan base and recognition in the media.

The rise of streaming and online shows over traditional broadcasting channels has been a notable trend in recent years, with many viewers gravitating towards on-demand content. Willoughby's return to the screen via a YouTube channel underlines this shift and signals a potential transformation in how television personalities engage with their audiences, particularly as they navigate a landscape that is rapidly evolving due to technological advancements.

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