Ushuaia, known as the "end of the world," is experiencing a unique phenomenon as it becomes a magnet for both Argentine and international tourists. In January 2025 alone, the city welcomed 132,465 visitors who booked a total of 103,505 overnight stays, resulting in a hotel occupancy rate of 59.4%. The growth in tourism is further highlighted by a notable 19.1% increase in overnight stays in August compared to the previous year, driven by both residents and foreign tourists seeking accommodation in this picturesque city.

Despite its allure and the influx of visitors, Ushuaia faces a significant housing challenge. Santiago Zaefferer, the commercial manager at Ezasa Desarrollos, emphasizes that finding adequate accommodation can be a daunting task. This persistent housing scarcity presents a considerable opportunity for real estate developers who are beginning to notice the market's potential for new housing projects. The limited available land and growing demand for housing make it a pivotal moment for real estate investments in the region.

As Ushuaia continues to attract more tourists and residents, the intersection of these dynamics could lead to significant shifts in the local economy and housing market. With the rise in real estate development, there is concern about how this will impact the character of the city and the availability of housing for locals, potentially leading to rising property values and further displacement. Stakeholders will need to navigate these challenges thoughtfully to balance tourism growth with the needs of the local community.