The council of the Prisa media group will convene to analyze a purchase offer presented by entrepreneur Blas Herrero. This offer, which was not solicited by Prisa, includes a suggested capital increase and restructuring of the media group, but is expected to be dismissed in light of remarks indicating that Joseph Oughourlian, the company's largest shareholder, is only interested in a deal that is absolutely irresistible. In its communication to the National Securities Market Commission, Prisa emphasized that the proposal from Herrero, who owns 0.39% of the company's shares, should not be interpreted as a commitment for a public acquisition offer.

Blas Herrero, an Asturian entrepreneur who built his wealth in the dairy industry, previously attempted to acquire Prisa, indicating a long-standing interest in the media group. The fact that Herrero is making another attempt underscores the challenging dynamics within Prisa, particularly given its financial health and the previous hesitations of its major investors. Herrero's proposal includes measures that are aimed at revitalizing the group, but whether the council will even entertain the idea amidst Oughourlian's conditions remains questionable.

The implications of this offer could have significant ramifications for Prisa’s future, especially if shareholder sentiments remain resistant to change. The council's decision will likely set the tone for future negotiations or potential restructuring efforts within the company. If rejected, it may highlight the challenges faced by media conglomerates struggling to innovate and attract investment in a rapidly changing industry landscape, particularly under the weight of existing ownership tensions and financial predicaments.