In January, the municipality of Isojoki in South Ostrobothnia began an innovative two-year pilot scheme where local healthcare services, specifically doctor and nurse services, are acquired from private providers. This initiative arises because the welfare area has not been able to provide local medical services, leaving residents with limited access. Remarkably, the new service proved its necessity almost immediately, as appointment slots filled up rapidly even before any advertising efforts were made.

Isojoki's residents faced significant challenges in accessing healthcare, with the nearest medical consultations previously requiring nearly an hour's travel to Kauhajoki. Many locals recounted the difficulties they experienced, with some having to allocate an entire day just for a visit to the doctor. The pilot project offers a solution by making medical services available within their own municipality, alleviating travel burdens and improving access to timely healthcare.

The program is drawing interest from other municipalities across Finland, particularly those that have witnessed healthcare services deteriorate due to recent welfare area reforms. The initiative not only serves as a viable option for residents of Isojoki but also raises questions about the sustainability and accessibility of public healthcare in rural areas, potentially paving the way for similar models elsewhere to ensure that healthcare remains within reach for all communities.