Faxe Kondi, a soft drink that is part of the Royal Unibrew Group, has announced a multi-year partnership with the Norwegian cycling team Uno-X. This partnership will see the Faxe Kondi logo displayed on the team jerseys for both the men's and women's squads. According to a press release from Uno-X, this collaboration aligns with their vision of strengthening their presence in Denmark, where they aim to connect with more Danish cycling fans.

Thor Hushovd, the CEO of Uno-X Mobility Cycling, emphasized that the team's Scandinavian identity, with strong ties to both Norway and Denmark, makes Faxe Kondi a natural partner. The announcement reflects Uno-X's commitment to enhancing its visibility in the Danish market and catering to the local cycling community. The branding will debut as the team competes in the season's first major race, the Omloop Het Nieuwsblad, and will continue throughout the season, including high-profile events like the Tour de France.

This sponsorship deal not only benefits Faxe Kondi by increasing its exposure through a popular sports platform but also signifies the growing interconnections between Danish and Norwegian sports. By partnering with the Uno-X cycling team, Faxe Kondi positions itself as a key player in promoting cycling culture in the region, appealing to both existing fans and new audiences in Denmark and beyond.