The Sanremo Festival, known for its cultural significance in Italy, has evolved into an essential platform not only for showcasing music but also for leveraging social media influence. As the seventy-seventh edition of the festival kicks off, artists are increasingly aware of the powerful role their social media following plays in both their performance rankings and overall audience engagement. This trend reflects a broader change in the music industry, where traditional pathways to fame are being supplemented by digital interactions, especially on platforms like Instagram.

Fedez, a prominent figure in the festival, is highlighted for his substantial online presence and collaborative performance with Marco Masini. The article delves into the intricacies of how follower counts on platforms such as Instagram can affect an artist's success during the competition. This focus on social media metrics not only emphasizes the changing dynamics of celebrity status in the music world but also indicates a shift towards a more interactive relationship between artists and their fans.

As the festival unfolds, observers are keen to track the fluctuating social media landscape of the participating artists, offering insights into who gains popularity and who might be viewed as outsiders making a surprising show. This evolving narrative demonstrates not just the competitive nature of the festival but also how digital performance is intertwined with artistic expression in today's entertainment environment.