In India, Holi is typically celebrated for two days, but in the Braj region, it begins much earlier and lasts for a remarkable 40 days. Visitors to Mathura and Vrindavan will find a distinct experience, intertwined with the lore of Lord Krishna and Radha, as their love story is celebrated through various cultural and religious festivities. The atmosphere is filled with devotion, tradition, and vibrancy that are characteristic of this time in Braj.

The Holi festival in this region is not merely about the colors and powders; it encapsulates the essence of Krishna’s childhood memories and local customs. Known as 'Rangotsav,' these celebrations adhere to a long calendar of events that include not just playful interactions with colors but also important rituals conducted in temples. Each day offers a unique experience of music, community singing, and a vibrant atmosphere that makes it feel like one has entered a different world.

Every town and village in Braj boasts its own stories and traditions, adding to the richness and diversity of the celebration. The playful spirit of Holi, along with the backdrop of ancient temples and lush landscapes, creates a one-of-a-kind experience that attracts visitors from all over the country seeking to indulge in this deeply cultural festival.