Feb 24 • 04:45 UTC 🇪🇸 Spain El País

Källenius (Mercedes-Benz): "Spain practices different measures from Europe regarding automobiles. And they seem to be paying off"

The CEO of Mercedes-Benz acknowledges Spain's different automotive policies and their positive outcomes amidst challenges facing the European auto industry.

Ola Källenius, the global CEO of Mercedes-Benz, has highlighted how Spain's automotive policies differ from the rest of Europe and noted their effectiveness. He suggests that while the industry is excited about transitioning to zero emissions, it requires more flexibility to adapt to these changes. The automotive sector is currently facing significant upheaval due to the high costs associated with the shift towards electric vehicles, amid competition from China and the impact of U.S. tariff policies under former President Donald Trump.

The European automotive industry is undergoing one of its most challenging periods as companies grapple with dwindling profits and the uncertainties of a rapidly evolving market. Källenius pointed out that the industry has been actively lobbying European institutions for concessions, especially regarding emissions regulations, which many believe are essential for the survival and competitiveness of the sector. The CEO's comments reflect a broader sentiment in the industry that flexibility and support from regulators are crucial during this transition.

Spain's approach to automotive measures appears to be yielding positive results, as highlighted by Källenius, suggesting that other European countries might need to reassess their strategies. As European automakers aim to strike a balance between environmental goals and economic viability, the outcomes of Spain's unique measures could serve as a model for others in navigating the transition towards emissions-free vehicles.

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