In the early 2000s, the USA television landscape was dominated by the show "America's Next Top Model," which gained immense popularity and inspired similar versions worldwide, including in Estonia. Originally launched in 2003 and hosted by supermodel Tyra Banks, the show was marketed as a reality competition where aspiring models would compete for a modeling contract. However, the article suggests that the show presented a facade, and beneath the surface lay a grimmer and harsher reality than what was portrayed in the glamorous modeling world.

As millions of viewers tuned in for entertainment, the article reveals dark insights into the environment the contestants faced, including the pressures exerted on them and the toll it took on their mental health. It argues that the format of the show, despite its entertainment value, was rife with manipulation and exploitation, raising questions about ethics in reality television and the modeling industry.

The implications of these revelations extend beyond mere gossip about a television show; they prompt a broader discussion about the treatment of reality show contestants and the responsibilities of networks and producers. This reevaluation might lead to a demand for more transparency and reform within the reality TV genre, reflecting a societal shift towards prioritizing participant well-being over sensationalized entertainment.