On October 24, President Yoon Suk-yeol emphasized the need for strong incentives in tackling unfair trading practices such as collusion during a meeting at the Blue House. He responded to the report from the Fair Trade Commission (FTC) about staffing increases, expressing concern over the prevalence of corruption within the market. Yoon pointed out that the current number of FTC personnel is insufficient for proper investigations, allowing many businesses to violate regulations without fear of detection. He suggested that offering rewards for reporting collusion could significantly change this dynamic, potentially making it more appealing for individuals to come forward about illegal activities.

Yoon specifically mentioned that substantial reporting rewards—potentially reaching hundreds of billions—could effectively incentivize whistleblowing. He noted that even offering a small percentage of potential fines could encourage reporting over risking lottery-style gambles. Furthermore, he highlighted recent FTC achievements in investigating collusion in essential goods sectors like sugar and flour, urging that the benefits of these investigations should prioritize consumer welfare rather than just enriching companies that violate fair trade regulations.

In addition to addressing reporting rewards, President Yoon criticized the lack of enforcement in administrative penalties for non-compliance with the FTC's price adjustment mandates. He argued that knowing there would be consequences for ignoring regulations is key to maintaining administrative authority. Yoon's comments suggest a significant policy push to strengthen the FTC's enforcement capabilities while aiming to create a fairer market environment for consumers in South Korea.